Print or Digital?
Let’s face it, when was the last time you picked up a delivery menu and called the number on the menu to order food? With the advent of delivery mobile apps such as Deliveroo, UberEats, Zomato, Talabat, RoundMenu, etc 95% of consumers below the age of 35 are dependent on such mobile apps.
And why shouldn’t they be...The mobile app makes it very easy to save your address or show your current physical location to deliver food. Tracking the order on the mobile manages expectation on the delivery time, and more importantly read reviews before you order. Also the restaurant can do away with call centre staff to answer calls and upsell
We have a few clients who have taken it a step further and gone 100% digital. The Dine-In menu has been replaced with our digital iMenus. Why? Research shows, a food video sells better than an image. Also having both Dine-in and Delivery menu in digital format gives the restaurant freedom to change prices, add menu items and remove non-performing items on the fly.
Although the restaurant needs to invest one-time on tablets, but studies have shown that the increase in average check and repeat footfall recovers the cost of the tablets within the first two months of operation. And lets not forget, iMenu sells and cross sells by itself leaving very little to do for the service staff.
Click here to know more about iMenus at AED 300* per month
What do you think? Is your restaurant ready to go 100% digital? Comment below…